eXp inks deal for exclusive lead source
The brokerage has formed a partnership with Realty.com, which will give eXp agents access to buyers and sellers in more than 26,000 U.S. cities.
Key points:
- The partnership will give eXp agents exclusive content that could help them generate new buyer and seller leads.
- Any surplus leads will be funneled to eXp’s newly launched Revenos platform.
EXp Realty has worked out a partnership deal to help their more than 86,000 agents reach buyers and sellers in a new way.
The cloud-based brokerage announced that it has signed a Letter of Intent for exclusive services and pricing with Realty.com, a listings platform that connects qualified buyers and sellers with real estate agents.
According to an eXp news release, the partnership will give its agents direct access to buyers and sellers in more than 26,000 U.S. cities.
"As the industry's most agent-centric brokerage, we are laser-focused on helping our agents succeed and grow their businesses," said Glenn Sanford, founder, CEO and chairman of eXp World Holdings and CEO of eXp Realty. "Our partnership with Realty.com will provide participating eXp Realty agents a significant advantage in their markets and illustrates how we are continuously enhancing our agent value proposition."
Realty.com will deliver exclusive branding on community-based pages and blogs, inside sales agent coaching, in-house inside sales lead nurturing and support, and access to digital customers. Any surplus leads will be funneled to eXp's newly launched Revenos platform, according to the news release.
"We couldn't be more excited to partner with eXp Realty to provide the only nationwide real estate portal with exclusivity," said Lance Custen, President and CEO of Realty.com. "eXp Realty's tech-forward model and unique agent value propositions makes this a perfect fit and we look forward to helping eXp Realty agents succeed."
Adam Farrar, chief operating officer of Realty.com, echoed Custen's sentiments. "They fit our model. They are tech-first and flexible, easily adapting and evolving to market changes," Farrar said.
For eXp, the move appears to be part of their strategy of doubling down on agent success as the company continues to grow, something Sanford listed as a top priority in a recent interview.