Brokerage Beat: News from Lamacchia, Real, RE/MAX, C21, eXp, more 

Editor's note: The brokerage business is a busy one, with frequent moves, mergers and milestones. Here we highlight some of the latest activity among brokerages across the U.S. and globally.

Lamacchia acquires Berkshire Dream Home

Massachusetts-based Lamacchia Realty announced it has brought Berkshire Dream Home into its fold, marking the company's expansion into the Berkshire County market. 

Berkshire Dream Home is owned and operated by husband-and-wife team Andy and Sarah Perenick. The firm led Berkshire County in real estate sales transactions in 2022 and 2023, selling over 300 homes annually. 

The move enhances Lamacchia Realty's presence in Massachusetts, adding three staff members and 22 agents to the firm's roster. 

Anthony Lamacchia, CEO of Lamacchia Realty, expressed enthusiasm for the merger, praising Berkshire Dream Home's reputation and the Perenicks' leadership.

"Getting to know Andy years ago and then watching him and Sarah build Berkshire Dream Home into what it is today has been a joy. They built an amazing company and now to have that company be a part of Lamacchia Realty is a special honor for which I am very grateful," he said in the announcement.

The integration follows a history of collaboration, with Andy Perenick having been a client of Anthony Lamacchia's real estate training services. This acquisition marks Lamacchia Realty's seventh in Massachusetts in the past year and is part of the company's broader strategy to bolster its market influence through targeted marketing initiatives, the announcement said.

Real passes 20,000-agent milestone

The Real Brokerage announced this week that the company now has more than 20,000 agents. The milestone comes as the firm celebrated its 10th anniversary, adding that it had expanded by approximately 1,000 agents per month in the first half of 2024.

To mark the dual occasion, Real hosted a celebration at the Nasdaq exchange featuring a mastermind agent education seminar, a ceremonial ringing of the closing bell, and a reception attended by over 250 agents and employees. Real is one of the few publicly traded real estate companies to have reported significant — and consistent — revenue gains over the past two years.

"Reaching the 20,000-agent mark is more than just a number," said Sharran Srivatsaa, President of Real. "It means we now have a bigger, stronger community of like-minded agents that we can all tap into."

CEO and Founder Tamir Poleg said reaching the agent count milestone "underscores our commitment to transforming the real estate industry," adding: "Our continued growth reflects our dedication to empowering agents and improving client experiences nationwide."

60-agent Utah team moves to RE/MAX

Ernad Mehinovic, a veteran Utah real estate broker, has transitioned his office to the RE/MAX brand, now operating as RE/MAX Stratus. Previously known as Stratus Real Estate Solutions, the office's 60 agents will continue to serve residential and luxury clients across the Wasatch Front.

"I wanted to be with a leader in the industry, and that's definitely RE/MAX," said Mehinovic, who has been a licensed real estate agent in Utah since 2007. After managing a local brokerage and overseeing daily operations for three years, he became a principal broker at 26.

"RE/MAX provides the tools, systems, and resources that agents need today. I'm excited about the resources available to me as a broker/owner," Mehinovic added.

From 2014 to 2020, Mehinovic served as a managing branch broker with Realty Path, growing the agency to hundreds of agents before founding Stratus Real Estate Solutions in October 2022. 

The rebranded RE/MAX Stratus will host a grand opening event later this summer, the company said. 

New England C21 franchise merges with Florida indie

The Connecticut-based Century 21 AllPoints Realty and Florida-based Realty Quest, Inc. have announced a strategic merger. This partnership aims to combine strengths to provide agents and clients with additional tools and services, and to bolster Century 21 AllPoints Realty's expansion into Florida.

"We see this as being a great opportunity for our company and clients. We have been coming to the Naples area for over 35 years from New England and understand this geographic real estate connection first-hand," Century 21 AllPoints Realty CEO Ryan Peterson said in the announcement.

Patti White, president of Realty Quest, said the partnership was a good culture fit, stating that the "collaboration with the AllPoints Leadership team aligns perfectly with our core values and commitment to outstanding service."

AllPoints Realty execs also expressed enthusiasm about the merger: "Working with Phil DeFronzo and Patti White through our AllPoints Mortgage venture has shown their unmatched business insights and professionalism," said Century 21 AllPoints General Manager PJ Louis in the announcement.

eXp makes Fortune 1000 list

Global brokerage giant eXp Realty announced via social media that its parent company — eXp World Holdings — had made it into the Fortune 1000 list of top U.S. companies by revenue. The Bellingham, Washington-based company is ranked 708th out of the country's biggest companies with $4.28 billion in annual revenue.

"This milestone celebrates the dedication and hard work of our incredible agents, proving once again eXp truly is 'where the pros go to grow!'" the company wrote across various social media platforms. 

eXp World Holdings reported revenues of $943 million and an agent count of 85,780 in the first quarter of 2024. The brokerage continues to operate at a loss, however, including a $15.6 million loss during the first quarter. This net loss in Q1 included a $16 million antitrust litigation contingency provision, the company said during earnings.

Christie's Real Estate expands into Luxembourg

Christie's International Real Estate has entered Luxembourg in a strategic alliance with Unicorn Real Estate, a prominent local firm founded and led by veteran broker Fernand Hornung, the company announced this week. 

Unicorn brings its 17 multilingual professionals to the Christie's Real Estate network and has offices in Luxembourg City and Esch-sur-Alzette.

The partnership will provide Unicorn agents and clients access to enhanced visibility for luxury properties, a global referral network, advanced marketing tools and collaborations with Christie's auction house.

"Our firm has been approached by many international brands over the years; however, Christie's International Real Estate is the only one we've ever seriously considered because of their commitment to supporting independent brokerages like Unicorn," Hornung said in the announcement.

Hornung, a native Luxembourger, emphasized the strategic fit of the collaboration, citing Christie's commitment to independent brokerages. The move expands Christie's footprint in Europe, complementing its network spanning over 20 countries.