It's the perfect moment to focus on scaling your business with ease. The game-changer that makes this possible? Artificial intelligence.

AI is infiltrating every part of our tech-driven lives, and by embracing its power, you can supercharge your business faster and easier than ever before.

What's new in the world of artificial intelligence

Unsurprisingly, artificial intelligence continues to grow and evolve, especially as tech companies race to offer the latest and greatest AI-powered tools. In 2023, we saw the rise and skyrocketing popularity of text-based chatbots like ChatGPT, Jasper, and Google's Bard. We also got an exciting — if not a bit eerie — look at AI becoming a powerful creative tool with the ability to expand and edit photos, manipulate video, and even replicate the voices of popular figures.

While artificial intelligence may have initially started out as an Internet novelty, it's also quickly transformed into impactful and easy-to-use business tools. We've rounded up 8 of the freshest ways to infuse AI into your business in 2024 so you can grow, scale, and get more time back to connect with your clients and do more of what you love.

8 ways to use AI to scale your business 

By integrating artificial intelligence into your business, you can move faster. Spending less time on monotonous tasks means gaining more time to meet with clients, close deals, and grow your business. AI also helps you craft countless ways to set and forget even the most intricate of lead follow-up and nurture efforts.

Are you ready to see the best new ways to tap into AI? Let's see what's coming in hot.

How: Maximize your marketing efforts

In 2023, AI was all the rage for using chatbots to optimize content creation. The marketing possibilities are limitless, from writing captions and producing an endless list of post ideas to recommending hashtags. In 2024, the momentum continues, with AI now playing a role in different marketing tools. Here's how to leverage AI for your marketing this year.

1. Create your own custom images

Need a killer thumbnail for your blog post? Maybe a cover photo for your latest Reel? Instead of scouring your camera roll or stock photo sites, you can create your own with help from artificial intelligence. Generative AI-powered images are going to be massive in 2024. Like chatbots, free tools like Lexica allow you to write a text prompt. But instead of writing copy, the tool will create an image based on your prompt.

To get a glimpse of the power of Gen AI image creation, go to Lexica, click the "Generate" button, and type in the following prompt: A suburban, one-story home with a long driveway and tire swing in the front yard. Click "Generate" again, and watch the magic unfold in real time.

2. Make SEO optimization a breeze

SEO, short for search engine optimization, can be confusing, tedious, and downright overwhelming. Still, it's a must to help ensure your real estate website ranks well in search engines, so consumers searching for agents in their area can find you and your site. Rather than racking your brain, hiring an SEO expert, or trying to DIY with YouTube videos and online coursework, let AI lend you a hand.

A variety of SEO-specific AI tools are up and coming designed to help you create content for your website completely in tune with top search terms and search engine algorithms. A few of these platforms include:

• Scalenut: With Scalenut, the tool develops an entire keyword-focused content plan to help you improve your rankings and get real-time SEO scores

• SEO.ai: This platform rapidly produces SEO-optimized content based on their unique, proprietary scoring algorithms that call on over 5 million search engine-specific data points.

• Surfer: Surfer was designed specifically to help boost organic traffic by generating content based on your primary keywords.

Need a refresher on SEO? Check out our article "In the know with SEO: A real estate agent's guide." You'll learn all about SEO, and you'll also be able to identify exactly where you can bring AI in to help your search engine efforts.

3. Tighten up your writing even more

You know all about using ChatGPT to write your copy at this point — and if you don't, you definitely need to open a new browser tab with our guide to it here. If you're still wary of letting a robot do the writing, worry less and get more guided help from tools like Grammarly or Hemingway. Both are powered by AI but allow you to write your own way with some guardrails in the form of checking your grammar, clarity, syntax, and making smart suggestions in real time.

And when you put it all together, everything from your marketing campaigns to your speedy email replies can be top-notch every time.

How: Bring back-office into the future

Certain back-office tasks are notorious for being a bit of a snooze-fest and a downright timesuck. Bring your administrative or operational must-dos into the modern age seamlessly with these top AI tools designed to help you save time, streamline crucial tasks, mitigate errors, and make your life easier overall.

4. Control calendar chaos

We all know getting schedules to align for everyone to attend a meeting can be a lot like herding cats. With so many conflicting obligations in a single workday as a real estate agent, carving out time for a meeting can be a true juggling act. But again, AI is swooping in for the save.

There's a variety of tools powered by artificial intelligence to help tighten up your calendar, like Kronologic, which can help you schedule meetings effectively with leads and clients. For your own jam-packed calendar, Reclaim uses AI to streamline meeting scheduling and carve out dedicated time to crucial tasks and focus.

5. Keep your books in working order all year round

As a business owner, keeping track of every aspect of your finances is necessary. And you need tools to manage it day in, day out, and year-round, so you don't have to scramble at Tax Time. You're likely already using QuickBooks, a tried and true software for accounting and bookkeeping tasks. But did you know they rolled out a new AI feature, Intuit Assist? It's designed to provide you with insights into your business's performance, customers' behavior, and give real-time guidance, and allow you to automate bookkeeping processes.

6. Get everyone on the same page with ease

Wouldn't it be a game-changer to see upcoming meetings, and tasks, and get smart insights into your email inbox? Ayanza is using AI to make this a reality by centralizing all your daily tasks and even team needs into one central hub to keep everyone on the same page. There's also the appropriately named SaneBox, which filters your email into categories so you can focus more on crucial messages (and less on coupons or newsletters).

How: Optimize your follow-up approach

You've got your scripts down pat, you're a champ at overcoming any objection, and you feel confident in how you're following up with anyone and everyone reaching out to you. But let's be real: there's always room for improvement. So, why not get a little help from your AI friend?

7. Integrate your tech stack in a way that makes sense for your business

With Zapier, you can automate workflows tailored specifically to inbound contact to your business. The drag-and-drop interface is super streamlined, but with new, added AI features, Zapier can craft copy for you, allow you to train your own chatbots, and more. Zapier connects to a broad range of software tools, allowing you to customize and scale your tech as needed.

8. Let AI manage your outreach emails

If you're ready to refresh your outreach and follow-up emails, an AI-powered tool like Reply.io can help. The platform uses artificial intelligence to create seamless email experiences, from writing copy to optimal timing and more. 

If your outreach emails are already dialed in, why not peek at your own inbox? Mailbutler is another platform powered by AI. Its Smart Assistant tool generates intuitive email responses, summarizes emails for you to read and get the gist of the message quickly, suggests edits, and more. 

Watch your real estate business grow with the help of AI

As artificial intelligence grows in its smarts and capabilities, it's clear that agents like you need to take advantage. Doing so will help you streamline and scale your business across the board, saving you valuable time and effort so you can focus on excellent client experiences and closing more deals.