Learn how the leader of the #1 selling team in Michigan built his team's success with leads from Realtor.com PRO

Any broker worth their salt knows how crucial it is to start their brokerage off on the right foot with carefully considered strategy, sound investments, a well-positioned brand, and securing a team of talented agents to drive success. They also know the bread and butter of their brokerage's ongoing growth is unlocked by securing a volume of leads — particularly quality leads from motivated consumers.

Anthony Djon is a broker who leads the largest real estate team in metropolitan Detroit, Michigan. He founded his brokerage, Anthony Djon Luxury Real Estate, in 2010 and has also partnered with Realtor.com to provide leads for his brokerage for over a decade. Today, Anthony Djon Luxury Real Estate comprises a team of nearly 100 agents and is preceded by its strong reputation in the market.

Anthony's team prides itself on its proven track record of achieving quick, impactful results and always committing itself to providing direct, transparent communication with its clients. With such a sizable team serving Birmingham and the adjacent Michigan metro area, it's clear that keeping leads in the pipeline and having consistent connections with clients is crucial to the brokerage's success.

Anthony's introduction to Realtor.com came from a single phone call they made to him, just two years into his business. Before he knew it, Anthony laid the foundation for his brokerage's growth, brick by brick. The story of Anthony Djon Luxury Real Estate's relationship with Realtor.com, in Anthony's own words, went something like this:

"I started off with buying one ZIP code… and it just kept getting bigger and bigger. I kept buying up the marketplace, and it got so big I couldn't handle it alone. So, I hired one agent, then another agent, and here we are ten years later! It's been great."

The type of success this powerhouse broker sees with Realtor.com PRO

A good brokerage finds success with its team of agents, some good marketing, and a customer-focused strategy. But a great brokerage takes these qualities up a notch and operates like a well-oiled machine.

Hiring top talent to work the quality leads brokers invest in, all while ensuring a superior customer experience, is a must in this era of real estate. To succeed in their market, brokers need a reliable lead source consisting of quality leads. This equips their agents with the prospective buyers and sellers they need to convert leads into clients and clients into closed deals.

These efforts translate back to the brokerage's bottom line, keeping the well-oiled machine running and allowing growth to be within reach. 

A leads-focused business model for this brokerage

Anthony knows the importance of investing in quality leads at a worthwhile volume — especially with a sizable team in Anthony Djon Luxury Real Estate made of almost 100 agents. This team relies on him to fill their pipelines to keep the brokerage business booming.

With a focus on specializing in residential clients and specifically zeroing in on handling buy-side transactions, Anthony shares that he considers his brokerage to be a primarily lead-based brand. As he puts it, "95% of our clients come from leads we acquire, nurture, and close." Because his brokerage's success relies so heavily on leads, Anthony's investment in a trusted, quality lead source like Realtor.com has been paramount.

Anthony and the team know the importance of getting the lead and forging and strengthening the connection, from the first touch to the final signature at the closing table. While he started off simply buying a single ZIP code back in 2011, Anthony's ongoing investment and partnership with Realtor.com over the years has helped his brokerage drive real results and grow tremendously in both the market and his team.

"Realtor.com's impacted my business in the following ways: one, it's given me a lot of growth in my market. Two, it's given me a lot of success in my market. Three, because of the success and the growth in our market, it's allowed us to accrue more people and branch out our brand in the tri-county area. It's done a lot for the company, that's for sure."

A meaningful partnership with Realtor.com PRO

While some real estate portals may simply offer leads at a price, it's crucial brokers also find a trusted lead partner to work with them. Brokers need a partner that knows leads, can provide quality, and a partner that takes the time to understand the broker's business. By having a partnership to rely on, the success of a brokerage can go much further than it would by simply investing in a number of leads.

Anthony, a Realtor.com ambassador, shares why he cherishes his relationship with the company. For more than a decade, Anthony continues to select Realtor.com as the trusted partner for his brokerage, and continues to purchase and secure ZIP codes to provide his team of agents with leads. When asked what keeps him working with Realtor.com, Anthony proudly states: "It's the relationships I have with Realtor.com. Throughout the years, I've created so many nice relationships within Realtor.com, it's almost like I'm integrated."

The broker continues, "Realtor.com is, hands-down, one of the most amazing companies out there. Their people are phenomenal, and I just vibe so well with them. There's this mutual respect, and they really care about their clients. They really do. They just keep getting better." By having such positive, collaborative working relationships across the sales team at Realtor.com, Anthony consistently feels valued and, like Realtor.com, feels as committed to his brokerage's success as he does. He goes on to share:

"What I love about Realtor.com is that they're all about their customer relationships. They want to make sure their customers are treated well, they're getting high-quality leads, and they're in it – they're literally boots on the ground with their clients. They truly care about their clients, and I believe they have the biggest reputation out there. They're all about their agents. They really are."

Driving real results with Connections^SM Plus

Anthony didn't just find long-lasting connections in the experts he works with at Realtor.com, he also found a lead source he can rely on, time after time.

Connections^SM Plus isn't just any old, run-of-the-mill bulk of leads; for many brokers like Anthony, it's the lead source to fuel their business. Not only does Connections^SM Plus provide serious, local buyer leads, but it's also evolved into a platform packed full of powerful conversion tools to get these leads to convert and close. With features like autoresponders, greater lead information, and key lead nurturing capabilities, Connections^SM Plus can take leads to the next level.

How Realtor.com stacks up against other lead sources

With a solid ramp-up as he started his brokerage to the deep working relationships and partnerships he's forged with Realtor.com over the last decade, Anthony is thrilled with the results he's achieved with his investment in Connections^SM Plus leads in his market. With 60% of the brokerage's leads being sourced from Realtor.com, Anthony doesn't mince words when he shares that "Realtor.com's leads are far superior to any other lead source."

It's not a matter of opinion; the proof is in the results Anthony Djon Luxury Real Estate is driving when it serves its clients in the Detroit metro area. "We are averaging half a billion dollars a year in transactions with Realtor.com." Moreover, the team also sees an impressive conversion rate for their Connections^SM Plus leads.

Anthony shares the conversion rate his team achieves with Realtor.com PRO leads

For brokers, lead conversion is a key component of measuring the success of their business. Lead conversion means leads have become clients, building out the brokerage's database and positioning its proven results to other future clients, as well as future agents that join the team. Most importantly, successfully converting leads directly translates to generating revenue for the brokerage.

With so many lead providers and sources out there, it can be difficult for brokers to know and decide where to zero in and invest. After all, time is money in real estate, and brokers need to ensure they're putting their dollars behind the leads that will convert.

Here's how Anthony views his conversion rate with leads from Realtor.com:

"Realtor.com's conversion rate is far higher than any other lead source out there. And I travel the country where I do a lot of national speaking, and I'm also a real estate coach, as well. So, I deal with many many different teams, brands, agents, and Realtor.com, by far, has the highest conversion rate."

*All case studies include real customers but are not intended to represent or guarantee that anyone will achieve the same or similar results from using Realtor.com products.