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First-time homebuyers may not be who you expect, NAR says 

Inexperienced buyers have a lot of questions — about financing, buyer agreements, resources for first-timers and more — and agents need to have the answers.

November 12, 2024
3 mins

Here's a fun fact that even some real estate professionals might not know: First-time buyers aren't necessarily buying a home for the first time.

That's one tidbit of information served up in the latest consumer guide from the National Association of Realtors. The Q&A-style document is geared at first-time buyers, a category, NAR notes, that can include individuals who have owned a home, just not in the past several years, or who previously bought a home with a spouse but are now making a purchase on their own. 

Why the definition matters: First-time buyers may qualify for down payment or closing cost assistance, grants, penalty-free IRA withdrawals and other benefits — but not every program defines a "first-time" buyer the same way. As an agent, even if you don't know the ins and outs of each program, understanding the basics can help you point your buyers toward resources they may be eligible for.  

Don't forget to study: NAR advises first-timers to seek out the help of a real estate professional (naturally), but reminds consumers to do their homework before deciding on an agent. Specifically, NAR says buyers should ask prospective agents a set of 10 questions to make sure they are a good fit and have the expertise to oversee a successful transaction. 

Now that buyer agreements are mandatory across the U.S. — but unfamiliar to many buyers, particularly first-timers — be prepared to answer questions about the terms and purpose of the agreement, what's negotiable, and rules around compensation (because NAR has a consumer guide all about negotiating buyer agreements too). In its latest guide for first-time buyers, NAR explicitly tells consumers, "You should feel empowered to advocate for the agreement that meets your needs."

Be ready to wear your lender hat: Less experienced buyers are likely to have a lot of questions about financing, and you might be one of the first people they turn to — especially since NAR suggests that first-time buyers discuss financing options with their agent.

Specific options and programs highlighted in NAR's guide are conventional mortgages, federal programs including FHA, VA and USDA loans, and grants provided by state, local or nonprofit organizations — so be sure to have information about those resources available. It's also another way to show your clients that you're there to support them throughout the entire homebuying process.

Beyond financing, NAR notes that concessions can help reduce costs for buyers, so be ready to have a conversation about different types of concessions and the role they play in the negotiation process

Other ways agents can help: Knowing that it can be challenging for first-time buyers to save up for a down payment or plan for some of the hidden costs of homeownership, NAR suggests they consider homeownership education and counseling services, and says their agent can refer them to a HUD-certified housing counselor. If you don't already have a contact or two in your (metaphorical) Rolodex, now is the time to add one.

What else NAR is telling buyers and sellers: NAR has been churning out a series of consumer guides since the summer, covering topics related to the commissions litigation and settlement as well as general advice for buyers and sellers. 

CEO Nykia Wright promoted the guides during a presentation to NAR's board of directors on Nov. 11, stating that the DOJ had been "implicitly indicting us for not educating the consumers," and imploring members to "continue to hand out those guides."

The full set can be found at NAR Settlement: Get the Facts.

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