Agents, you know how important it is to stay on top of the latest and greatest in technology, especially regarding your online presence. Having a professional profile across the major social media platforms is key, especially with nearly all consumers starting their home search online. It's important that you can be found where they're browsing. 

While you might already have a presence on Facebook, Instagram, Linkedin, and YouTube, you should also consider joining TikTok. And no, it's not just a platform for Gen Z.

TikTok is a mobile social media app centered around users creating and sharing short videos with a special focus on audio. You know those fun clips you see on Facebook or Instagram with viral sound bites you just can't get out of your head? Odds are they originated on TikTok. 

TikTok also stands out from these other apps because of its algorithm, unlocking the ability for anyone to go viral. We covered a lot about TikTok in our article "TikTok for real estate professionals: A guide to the basics" so that's a good place to get started.

It's a fun, exciting, and super easy-to-use platform. The possibilities are endless, and trends are always popping up for you to replicate with your own real estate flair. To give you a jumpstart, we gathered 30 video ideas you can easily create and share on TikTok. We're confident once you go through this list and make a TikTok or two, the inspiration will keep flowing. Ready to dive in? Let's do this!

30 TikTok video ideas you can use as a real estate agent

The power of storytelling through TikTok videos

1. Client testimonials

TikTok is a great place to share a heartwarming story or highlight a win, so why not whip out your phone and ask your client for a testimonial? You can also ask them to record it themselves and send it to you, just make sure to disclose where you'll be posting it.

2. A day in the life of a real estate agent

Everyone loves a sneak peek, especially if it's in a profession they don't work in or aren't super familiar with. So put on your vlogger hat and film mini clips of a day in your life as a real estate agent. Compile the clips in TikTok and record a voiceover to narrate what you're up to throughout the video. There are tons of clips you can reference and pull inspiration from, real estate or not.

3. What a real estate agent likes to do for fun

Wouldn't it be fun to give people a sneak peek into how you unwind as a real estate agent? This is also a great way to showcase your hidden talents or the more personal side of your life. You can also keep it strictly related to real estate or even add some humor to really highlight your real estate persona.

4. My top # favorite restaurants in the market

Showcase your local expertise — and your inner foodie — by showcasing some of your favorite restaurants in town. Because who's NOT looking for restaurant recommendations? 

5. What I wish I knew when I started out as a real estate agent

This is a great topic to showcase your professional story and create educational content. Think back to when you were just starting out or deciding real estate was the path for you. What would you tell yourself? What were you not prepared for? Create a video about this. You never know who it could reach or, what newbies you can help along the way.

6. How I became a real estate agent

Similar to the previous idea, use this prompt to give viewers a peek into what exactly led you to become a real estate agent. Walk them through your entry point, what drew you to the industry, how you took the leap, and more.

7. # hidden gems in [your market]

Think about your favorite restaurants, bars, shops, outdoor experiences, or other interesting things about your community, and make a video showing each one off. You can even start a series.

8. My favorite things to do in [your market]

This is another great prompt to show the activities, hobbies, and events you enjoy most in your neighborhood.

9. What's it like living in [your market]?

For this one, you can pull inspiration from your day-in-the-life videos and give a peek into what it's like to live in your area. You can even showcase a community member and share their perspective, as well.

10. An average [weekday] as a real estate agent

Keeping up with the theme of pulling back the curtain as an agent is giving a sneak peek into your average weekday. Is Monday your hectic day? Is Thursday bizarrely quiet? Whichever day you decide to film, cover it all.

11. The hardest lesson I've learned as a real estate agent

You have an opportunity to get vulnerable here. Create a video to reflect on the toughest lesson or biggest challenge you've faced as an agent, no matter what part of your career it was in. This is another opportunity to show how you overcome adversity and inspire other agents along the way.

Popular TikTok video trends

12. 'Things a real estate agent does that just make sense'

This is a silly one where you can showcase your humor as an agent and the things you do to make real estate magic happen. To see what this trend looks like as a video, head here for a breakdown.

13. 'I'm a real estate agent, of course I [insert funny here'"

Challenge real estate stereotypes directly with this one. This TikTok trend has users name their profession and call out misconceptions or stereotypes directly in a sarcastic, humorous manner. In real estate, the possibilities are pretty endless, so go wild with it.

14. What people think being a real estate agent is like vs. what it's actually like

Another good opportunity to flip real estate misconceptions on their head. Compare and contrast people's glitzy and glamorous — or not so glitzy and glamorous — perception of being a real estate agent with reality.

15. POV: I'm your real estate agent

POV videos are all the rage on TikTok right now. This is a fun way to showcase your personality, pizzazz, and give a sneak peek into what it's like working with you as a real estate agent.

Educational TikTok videos

16. # common misconceptions about the home buying/selling process

Use this video to break down the most common misconceptions or expectations you hear from buyers or sellers to help them before they get in touch with an agent.

17. # things I wish first-time homebuyers knew

Home shoppers love browsing all over social media for inspiration, so capture their attention by giving them intel before they make a move.

18. Common real estate terms, defined

Take common, and sometimes scary-sounding, real estate terminology and break it down into everyday language. You can even make a series out of this.

19. My # favorite things about hosting an open house

Peel back the curtain some more on the open house process and show off your favorite parts about setting up for and hosting one.

20. What NOT to do before you buy/sell/close on a home

Create a video of cautionary tales for buyers and sellers so they know what to avoid before entering into or completing a transaction.

21. # things I'd never do as a real estate agent

Consumers might feel unsure about where to start with their home buying or selling journey, so hearing from a real estate pro about the things they'd avoid, based on their knowledge and expertise can be insightful.

22. # things I'd do if I were a buyer in 2024

The market has been topsy-turvy in recent years, so use your intel to help buyers know what they should be doing — including hiring a professional real estate agent.

23. # things I'd do if I was a seller in 2024

Same thing as above, but flip it for potential sellers, especially around prepping their home.

24. # projects you can do to increase your home's curb appeal

Love DIYs? Got some hot takes on home trends? Wish sellers knew more they could do to get their home sale-ready? Make videos about it!

TikTok videos to highlight the real estate process

25. Behind the scenes: closing day

Closing day is exciting for everyone, so get buy-in from as many parties as possible and give a sneak peek into closing day! You can also film a TikTok of your buyers in front of their new home, or you shaking the hands of your sellers.

26. Everything I do to prepare for a showing

Break down what a showing is, who attends, the role you play, and everything you do to get ready for one.

27. Listing spotlights

Use the green screen effect on TikTok to show off and share more about your latest listing, interior of your upcoming open house, neighborhood and surrounding area features, and more. 

28. What $[insert figure] gets you in [your market]

This is an insightful one for home shoppers. Get the current median home price in your market and find homes priced at, above, or below to show consumers in various income brackets what they can get in the market you're in.

29. How I prepare for an open house

Similar to the showing prep video, but more event-focused. Take viewers along from start to finish during your next open house. Film your planning process, cleaning prep, picking up balloons and print materials, having refreshments delivered, you opening the front door… you get the idea!

30. What the current market is like in [your market]

Consumers in your market want to hear directly from the horse's mouth about what it's like to buy or sell there. Recap current market conditions with this TikTok idea, share your take, and consider repeating it quarterly with new updates or changes.

Which TikTok will you create?

Whether you decide to share your opinions, give a walkthrough, get silly, or showcase your authority, this list of 30 TikTok ideas is jam-packed with inspiration. Get your smartphone ready and start recording — you never know who'll be watching next.

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