You've landed your latest listing, and you know you've gotta promote it far and wide. This doesn't have to turn you into a stress ball. What if you could transform just one listing into a whole bank of content to use, online and offline? When you get a new listing, you're sitting on a goldmine, and not just for the sake of your business. 

You're also sitting on a goldmine of content! Work smarter, not harder, by taking your real estate listing and spinning it off into 10 unique pieces of content. Here's exactly how to do it.

How you can transform one real estate listing into 10 pieces of content

Agents, we've taken the guesswork out of how to turn one listing into a whole variety of content pieces. With these tips and approaches below, you can transform just one real estate listing into a selection of content you can use digitally and on the ground, in real life. Think of it like your checklist: use it to create what you need, then get even more inspired for endless content possibilities. 

Ready to get started? Wipe your smartphone's camera lens clean, get your listing photos in order, fire up your Canva account, and start making some content creation magic happen.

1. Make a "coming soon" campaign on social media

You know when a really thrilling blockbuster is about to hit theaters or streaming services, and you see it just about everywhere online? Why not take that same treatment and apply it to your real estate listing? Sketch out a "coming soon" campaign you'll promote on your social media profiles and through your social ads. Think of this campaign kinda like a movie trailer. Don't wait for your listing to actually hit the market to start promoting it. Get ahead and start drumming up interest with your campaign.

Create a social media post with a photo of your listing and "coming soon" over the photo. Add a short list of details like location, a rough listing price, and the number of rooms of the home. You should also pick a really strong feature to call out, like the listing's location or one of its amenities. Be sure to add your contact information in the post and encourage followers to reach out for more details. Share it across your profiles, add your post to your Stories, and start getting the word out there — before your listing is even officially on the market.

2. Film a long-form video tour

When you're getting your listing photos taken, make sure you add on or DIY a long-form video tour of your listing, inside and out. Whether you hire a pro or use your smartphone, film a complete walkthrough of the home. Capture it in its best light and from the perspective of someone who wants to envision themselves living in the space. What do they need to see? What are the things they can't miss? What little details add to the appeal of the home? Make sure to cover all this in your video.

Your long-term video tour can then be uploaded to your YouTube channel and shared across your website, email newsletter, and social media profiles. You can also use snippets of the video to create even more content, but we'll get into that in just a bit. If you want to take your video skills up a notch, be sure to check out this guide we wrote about the principles of real estate photography, since these best practices also apply to listing videos. Get the free guide "How to improve your photography skills for real estate listing photos" here!

3. Post short-form snippets on Stories

That awesome long-form video you shot in the last tip? You can take it and transform it into even more video content you can use on social media. Trim down certain parts of the video to create short-form video snippets you can use on your Stories on Facebook and Instagram.

Maybe the kitchen is the perfect place to embrace the viral cucumber salad trend, so trim down the kitchen segment of the video, add some fun background music, and throw a fun, exciting caption on top. You can also create Instagram Reels from your video, and to make the short-form aspect easier, consider using a template that's ultra-popular to make life easier… and increase the odds of getting more eyes on your post through the algorithm.

4. Create a highlight reel for your email database

When you're getting your listing ready to hit the market, you should have a pretty solid idea of the type of buyers who would be ideal clients for the space. Use your listing photos or videos and accompanying details to create a sort of highlight reel in email form to send to your email database, with a focused effort on those ideal buyers in mind. 

Focus on the most enticing parts of the listing first, like number of rooms, square footage, location, and price. Then, zero in on photos and descriptions of the can't-miss features and amenities. Use wording that highlights exclusivity, especially if you get this highlight reel in front of your database before the listing hits the market.

Last, but certainly not least, make sure your subject line is exciting and attention-grabbing. Here are some ideas to help:

• Coming soon in [ZIP code]

• [First name], you can't miss out on this [# of bedrooms] home

• Just for [First name]: A new listing in [ZIP code]

• [Listing address] is coming soon. Are you ready?

• [First name], have you heard about [listing address]?

5. Create a complementary highlight reel of the local area of your listing

To really pack a punch and help home shoppers picture themselves living in the home, create another highlight reel — either through video, photos, or both — showcasing the features of the local area and neighborhood. Include local businesses, parks, community amenities, and nearby natural features like trails, gardens, or bodies of water. This local showcase should complement the content you're creating for the listing, so make sure the styles are similar. 

Giving a sneak peek into what it's like to live as a local and become a neighbor can help prospective buyers get an even stronger idea of what it could be like to live there.

6. Write a blog post dedicated to the best features of your listing

At this point, you have all the pieces to really promote your listing, so put the puzzle together in a dedicated blog post. Think back to the highlight reel you created for your email database. Now, scale that email up to a full-on blog post, but zero in on the highlights of the listing. 

Put yourself in buyers' shoes and think of the top 3 to 5 features they have to know about. Then, write a blog about those features, adding in photos and videos to really showcase each one. Once your blog is published, you can use it in your paid search campaigns, link to it in your Stories, share it as a dedicated Facebook and LinkedIn post, and even drop the link in your social media bio.

7. Get print materials made for neighborhood canvassing

Part of your offline marketing for your listing needs to include print materials for neighborhood canvassing. Make sure your print materials showcase the beauty of the listing and include all the exciting — and important — details. 

Use Canva to create flyers and mailers unique to your listing, and to get your open house signage in order, too. You can also order your print materials to be delivered right to your door or pickup in-store at FedEx or Staples directly from the Canva platform.

8. Take your open house virtual on Facebook or Instagram

Are you planning an open house for your listing? If not, you should be! And if you need a hand, make sure you get our free download "Check(list) it Out: The Ultimate Open House Prep for Agents" to get everything you need from start to finish. If you already have your listing's open house in the works, make sure you're going live on Facebook, Instagram, or even TikTok. This gives online consumers a sneak peek into what your unique open houses entail and gives them a chance to "attend" virtually. 

If going live during an open house isn't your jam, you can always schedule time to go live from the listing before the open house and provide a real-time walkthrough of the property and field questions and comments.

9. Make a dedicated "under contract" post

Once the listing is under contract, it is not time to stop the momentum! Use this moment to create a post showing the listing again, this time sharing that the listing has gone under contract. This continues the story of the listing, and shows the progress you've helped drive as the seller's agent. It also keeps people engaged and intrigued; after all, under contract doesn't mean the sale has gone through just yet, making online consumers more likely to watch out for your final "sold" post.

10. Get a testimonial from your clients

As soon as your listing sells, you're in a prime position to get a testimonial from your happy clients. Strike while the iron's hot and make the request for a testimonial at the closing table while spirits are high — and before the mountain of moving tasks swarms your clients. Send them the link to your Google Business Profile or your testimonial form on your real estate website. 

When they're more settled, you can also schedule time to conduct a video or blog interview with your sellers. This is a great way to wrap up the story of the listing and start creating momentum to get your next one, when other prospective sellers see your success stories.

Oh, and we've got you covered on using your testimonials to create even more content, too. Get hands-on guidance and a variety of free Canva templates we made here in our article "9 Canva templates to turn your testimonials into social content."

How many of these content pieces will you create for your next real estate listing?

These 10 content creation ideas will help you get more eyes on your listing, online and offline, more efficiently and effectively. When you get a new listing, remember you're sitting on a goldmine of potential content creation. With a little planning and looking back at this list (bookmark it!), you can bust out a whole bank of marketing content you can rely on — and use it to impress your sellers.

Need up your listing game? With Listing Toolkit, you can supercharge your sell-side to win (and sell) more listings.