5 Agents Share ‘True Value’ of RE/MAX Affiliation
A collaborative community is just one of the many competitive advantages of the brand.
With a presence in more than 110 countries and territories, the RE/MAX brand represents different things to different people. And to the brand's top-producing agents, RE/MAX is more than just a real estate company – it's a community of like-minded entrepreneurs, and potential referral partners, who leverage world-class resources and global brand recognition to create a local business that's all their own.
Five agents share the difference RE/MAX affiliation has made in their business – and in their lives.
Global Connections: "I found so much more with this brand"
Meaningful connections are the foundation for personal and professional growth, according to Kelly Sue Stonebreaker, leader of the Stonebreaker Homes & Land team with RE/MAX Town & Country Realty in Winter Springs, Florida.
"After 13 years with my former brokerage, I moved to RE/MAX for the globally recognized name and the reputation of our broker. Those parts turned out to be true – but I found so much more with this brand, like the relationships I've formed with amazing RE/MAX agents around the world," she says.
"From the RE/MAX events we attend to the strategic mastermind sessions we put together to our Facebook groups that help us keep in touch and give referrals to one another, the feelings of camaraderie and support are not found elsewhere. All of these factors help make us truly unstoppable in this industry."
Growth Potential: "I feel well-positioned to lead my team now and into the future"
Teams can thrive with RE/MAX – andThe Cincy Team with RE/MAX Preferred Group in Mason, Ohio, led by Kyria Graves – is a prime example.
"Making the decision to join RE/MAX was a pivotal moment in my real estate career. Transitioning from a smaller company, I realized the potential for growth with a recognized and respected brand like RE/MAX. After interviewing various brokers, RE/MAX clearly stood out for its exceptional training programs and innovative approaches to serving buyers and sellers," Graves says.
"The extensive resources available both in-person and online have been instrumental in building a successful team. And the support from my broker, along with the backing of other team leaders and agents in my office, has been phenomenal. Thanks to RE/MAX, I feel well-positioned to lead my team now and into the future."
Reputation: "[Brand recognition] enhances my credibility when engaging with new buyers or sellers"
The reputation of RE/MAX is upheld by the quality of the brand's trusted affiliates who work hard to help homebuyers and sellers achieve their goals – and help fellow real estate agents build business, too.
"One of the key advantages of aligning with the brand is the referral network. Through networking with other agents at RE/MAX events, like the annual RE/MAX R4, I've built relationships worldwide. That helps me stay top of mind for local referrals and connect with the right agents in various markets," says Robert Little, leader of Team Little with RE/MAX Advantage in Henderson, Nevada.
"RE/MAX provides excellent value through its conferences, educational resources, and top-tier speakers, keeping me motivated and up to date with industry trends. Another major benefit is the brand recognition, which instantly enhances my credibility when engaging with new buyers or sellers. These factors are why RE/MAX agents are among the most productive in the world."
Support: "RE/MAX marketing resources and tech tools empower me to stay ahead"
A brand that's serious about digital innovation is a must for today's serious, productive agents.
"RE/MAX allows me to showcase my personality and creativity while leveraging the strength of the global reputation. This balance has been a game-changer for my business and a key reason I've been able to thrive in the luxury real estate market. I proudly utilize this every single day with my marketing through the power of video and social media," says Lisa Harris, an agent with RE/MAX Center in Braselton, Georgia.
"RE/MAX marketing resources and tech tools empower me to stay ahead. The HQ support in embracing these resources makes it easy to focus on what matters most: building relationships and closing deals."
Collaboration: "[The RE/MAX network] has fueled my success"
When agents come together with a shared passion for their profession, the synergy is invaluable. Take it from Dawn Laughlin, an agent with RE/MAX Gateway in Haymarket, Virginia.
"After 30 years in the business – 22 with RE/MAX – I have never been more excited about my profession as I have been in the last few years," she says. "The true value of being part of the RE/MAX network lies in the unmatched global reach and resources, but also in the unwavering support and collaborative spirit of its community. This network of like-minded professionals has fueled my success and inspired me to push boundaries every day."