Tech Bytes: CoreLogic rebrands as Cotality
The company behind Matrix says the shift is meant to reflect its growth; plus Lone Wolf puts a new spin on CRMs and NorthstarMLS gets more social with Tuesday.
Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry.
Cotality name 'reflects innovation'
CoreLogic, a leading provider of real estate data, analytics and technology solutions, today announced a new brand identity meant to reflect its growth and provide a sense of vibrant connection. Its new name: Cotality.
"This rebrand reflects innovation, evolution, and commitment to uniting property professionals — strengthening businesses, fostering relationships, and powering outcomes that balance logic and data with humanity and emotion," Cotality President and CEO Patrick Dodd said in a statement.
Cotality's insights "turn questions into futures you can see," he added.
The global company's best-known products include Matrix, an MLS platform, and Realist, a property information tool used by brokers and agents. CoreLogic said the rebrand to Cotality shows its "progression to a leader in property information, analytics, and data-enabled solutions from its origins in financial services supporting the mortgage industry."
Lone Wolf launches Relationships
Lone Wolf Technologies has rolled out a new product that the company says "eliminates the complexities and frustrations traditionally associated with real estate CRMs."
The new offering, called Relationships, syncs with people's existing Google or Outlook accounts. Its features include an AI-powered email composer, task automation and timeline views of contact engagement.
"We've spent countless hours trying to master complex CRM systems when all we need is a straightforward way to manage client relationships," said Laurie Weston Davis, CEO of Better Homes & Gardens Luxury Lifestyle Properties Partner Real Estate. "Relationships will give us a tool that works the way we naturally work, without all the unnecessary features that just get in the way."
New app brings social energy to MLS data
Tuesday, a new app designed to make multiple listing service data more social, will make its debut March 25 on NorthstarMLS. Coleton Boyer, founder of Tuesday, said it is "about creating community and enhancing the way real estate professionals interact with the market and with one another."
The app will allow subscribers to "view and comment on coming soon, active, and closed listings within a private environment" built just for them, NorthstarMLS said in a press release.
"Real estate is built on relationships and up-to-the-minute information," said Tim Dain, CEO of NorthstarMLS. "Tuesday brings both into one space, built for our subscribers, by people who understand this industry. We're excited to be the first MLS to bring it to market."