Why trigger leads are a threat to the mortgage industry
The U.S. Senate just passed a bill to prevent solicitors from bombarding borrowers with unwanted calls or texts. It's now up to the House to make it law.
Updated December 18, 2024
Industry Decoded
- Industry Decoded: NAR must be held accountable for its spending“Volunteers” and execs enjoy large salaries and perks, while hard-working members are the ones who bear the burden, says brokerage leader Phillip Cantrell.November 22, 2024
- Why FICO's fee increase has angered the mortgage industryThe credit-scoring company's near-monopoly has allowed it to set prices relatively unchecked, leaving mortgage lenders and borrowers at its mercy.November 19, 2024
- Industry Decoded: It’s time to do away with NAR’s arbitrary rulesThe Clear Cooperation Policy — a misguided attempt to level the playing field — doesn't meet the needs of consumers or support principles of free enterprise.October 19, 2024
More Industry Decoded
- The recipe for fixing Clear Cooperation — and avoiding chaosIn the second of a 2-part series, NextHome CEO James Dwiggins warns of a greed-driven future if the CCP is eliminated, and shares a proposal for revising it.October 9, 2024
- Why we have Clear Cooperation — and why we should keep itIn the first of a 2-part series, NextHome CEO James Dwiggins explains the history of NAR’s policy and warns of the legal consequences of eliminating it.October 8, 2024
- 3 emerging AI scams that need to be on your radarCriminals are using more sophisticated tactics and tools to defraud real estate professionals including brokerages and lenders.March 24, 2024
- Winners, losers and a look at the post-commissions deal futureBuckle up: The proposed NAR settlement will unleash a fast-moving wave of change – and opportunity, especially for buyer agents who can articulate their value.March 16, 2024
- Brokers, are you focusing on the wrong agents?Superstars and stragglers might catch your attention, but agents in the middle — the slow-and-steady crowd — can supercharge your business, with some guidance.February 10, 2024
- Industry Decoded: It’s time for mandatory buyer agreementsThe best way to protect consumers and raise the bar for the entire industry? Require buyer agency agreements across the board.January 24, 2024
- Don’t believe the doomsayers — buyer agency is here to stayFollowing the Sitzer/Burnett verdict, the internet has been buzzing about the end of buyer agency. Industry expert Russ Cofano says that's just a lot of noise.November 4, 2023
- What every real estate professional needs to know about wire fraudProtect your clients — and your reputation — by learning how to detect and prevent financial scams.October 8, 2023
- Industry Decoded: It's a buy-low marketCompanies are built in down markets, and savvy business leaders should take advantage of deals on tech, services and more — right now.September 22, 2023
- Industry Decoded: Why conferences are more valuable than everT3 Sixty CEO Jack Miller understands that budgets are tight, but investing in a conference is an investment in your business — if you're committed to learning.September 13, 2023
- Personal and cyber safety are connected — here's how to protect yourselfIt's critical to understand the many types of threats facing real estate professionals and the strategies to avoid becoming a victim.September 9, 2023
- Why brokerages should care about the FTC Safeguards RuleAn update to FTC rules could impact a broad range of real estate professionals — with stiff fines for noncompliance.August 21, 2023
- Industry Decoded: Why MLSs should think differently about dataThe value prop of MLSs as data aggregation organizations could be industry-changing. But like in "Moneyball," they'll need to play the game differently.May 25, 2023
- Industry Decoded: Billions at stake in Anti-Money Laundering effortsMoney laundering criminals have their eyes on real estate, and with that interest comes heightened scrutiny from the government, as well as heightened risk.April 30, 2023
- Industry Decoded: Commissions lawsuits could give portals an edgeThe outcome of the Moehrl suit could affect countless buyer agents. Might Zillow and other portals become an Uber-style marketplace for those agents?April 13, 2023
- Industry Decoded: Is your company's data secure?If you're not investing in cybersecurity, your business may be vulnerable to a breach. Preventive measures are key to protecting your data and your firm.April 3, 2023
- Industry Decoded: The answer to brokerage growth? It’s no longer 'add agents'Realtor membership went up a stunning 60% over the past decade, but declines are coming. It's time to talk about how to support the agents who stick around.March 20, 2023
- Industry Decoded: Why risk prevention is critical for brokeragesLawsuits aren't just a risk for large, national firms. Brokerages of all sizes are exposed to legal and regulatory threats and need to be proactive.March 8, 2023
- Industry Decoded: How to talk about the market this holiday seasonT3 Sixty CEO Jack Miller says there's no reason to shy away from conversations about the housing market, as long as you arm yourself with knowledge first.December 10, 2022
