How to target buyers and sellers — and turn them into clients
Seek genuine connections, coaches say, and embrace the four P’s: parents, passions, partnerships and passages (from one life stage to the next).
June 10, 2023
Cheryl Reid-Simons
Cheryl Reid-Simons has more than a decade of experience covering business, government and courts for daily newspapers in the Pacific Northwest. As a freelancer, she has turned her focus to real estate and healthcare and is known for her human approach to complex topics.
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- Appeal denied in major commissions lawsuitNAR was unsuccessful in its attempt to overturn the class action status of the $13 billion Moehrl suit.Updated May 31, 2023
- Lorne Wallace, founder of Lone Wolf Technologies, has diedWallace, who grew up in a real estate family, was proud to be involved in an industry that had such a profound impact on people's lives.May 22, 2023
- The particular (and sometimes peculiar) needs of pet-owning buyersFor some homebuyers, their "fur babies" come first. Agents who know how to best serve clients with pets can land more business, and maybe a few nose nuzzles.May 14, 2023
- The 'catastrophic' impact of a debt default on housing costsThe U.S. has never defaulted on its debt, but without government action, it could happen by June 1 — leading to a surge in mortgage rates and monthly costs.Updated May 24, 2023
- Offerpad slows losses after selling off 'legacy' inventoryThe company managed to cut losses by half in Q1, and CEO Brian Bair said Offerpad has a "realistic and achievable plan" to meet its goals.May 3, 2023
- Corcoran's five decades of female leadershipIn 1973, with a $1000 loan, Barbara Corcoran launched what would become a global luxury real estate company. And it's always had a woman at the helm.April 22, 2023
- Redfin cuts more than 200 positionsThe brokerage's real estate support division was the hardest hit in this third round of layoffs since June.April 13, 2023
- Zillow tool helps buyers find affordable mortgageThe portal's new search filter lets buyers search by total monthly payment — which takes interest rates and other costs into account — not just the list price.April 11, 2023
- Down payment assistance 'a gold mine' for first-time buyersThere’s money out there for people who need help getting into their first home — especially if they’re part of an underserved community.April 7, 2023
- Zillow settles co-marketing suit for $15MAfter more than 5 years of litigation, the company agreed to a settlement with shareholders over its co-marketing program, which remains active.April 4, 2023
- Opendoor upping incentives for agentsThe iBuyer hopes to attract more agents with an expansion of their loyalty program and increased commissions.April 4, 2023
- Agents, get your sellers ready for the selling 'sweet spot'A Realtor.com analysis identified the best time to sell in 2023, and it's just around the corner. The report also said to expect a more typical spring season.March 31, 2023
- Staging can add value in any kind of marketAgents surveyed for NAR's Profile of Home Staging reported that staged homes can sell faster and for more money, even in a sellers market.March 30, 2023
- Condos an overlooked step to homeownershipNew study finds condos cheaper than homes in most major cities, on par or more expensive in others.March 24, 2023
- Market Moods: Prices dropping, but not all markets got the memoTwo recent reports showed median U.S. home prices dropping year-over-year in February, the first such drop in a decade. But the local view varies.March 24, 2023
- Industry icon Wes Foster, co-founder of Long & Foster, has diedWes Foster, known for his integrity and "larger than life presence," said he was most proud of growing Long & Foster from humble beginnings into a major player.March 18, 2023
- Market Moods: Price cuts are rare when a home is priced rightIt might seem like sellers are slashing prices, desperate for a sale. But while price cuts are up, agents say they're still the exception.March 17, 2023
- More Latinos are becoming homeownersA new report from NAHREP found that Latinos formed more new households than any other demographic group in 2022 while also increasing their homeownership rate.March 14, 2023
- Market Moods: Agent perspectives on home showings (are they really up?)ShowingTime's Showing Index found that home showings were way up in January over December. Are agents on the ground seeing the same trend?March 12, 2023
