Today’s housing market favors storytellers — and video is king
Video can no longer be viewed as an extra in marketing, argues Real exec Jason Cassity — it is now “the most efficient distribution channel for your brand.”
May 5, 2026
Jason Cassity is the chief growth officer at The Real Brokerage, where he is responsible for architecting, leading and accelerating the company's growth strategy for its brokerage business. Cassity joined the Real executive team after 13 years as a top-producing Realtor and team leader in San Diego, where he built and led a high-performing real estate team. He also served as a Growth Ambassador for Real, partnering closely with agents and leadership to attract top talent and strengthen community engagement.