Industry has phased marketing debate all wrong, paper says
A recent WAV Group white paper seeks to reframe the debate dividing the industry by comparing coming-soon and private listings to a company’s IPO preparation.
June 8, 2026
Director, News Reporting
Lillian has covered all aspects of the real estate industry, from breaking news to in-depth profiles of celebrity agents, since 2020. She was introduced to real estate journalism by writing neighborhood profiles for the niche Washington, D.C.-based blog UrbanTurf while working full-time as an assistant at a law firm, and later spent six years as a reporter at Inman News. When she's not writing, Lillian enjoys singing in community choirs, traveling to far-flung places and visiting family on the East Coast.