Tech Bytes: Inside Real Estate rebrands, Collabra expands reach 

Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry. 

Inside Real Estate unifies platform under new BoldTrail brand

Inside Real Estate announced this week a new name — BoldTrail — and a new, unified platform for its digital products including kvCORE, btPRO, Brokermint, BoomTown, AmpStats, Folio and more. The company told Real Estate News that it plans to initiate a phased rollout of the platform to its approximately 500,000 users over the coming weeks.

Benefits of the new platform include improved navigation and UI for agents to bolster productivity, a streamlined workflow and AI integration to help build and executive client pipelines, and centralized data to help agents and brokers understand the complete scope of their business, the company said.

"We're excited to unite our solutions under one new portfolio brand, and give real estate professionals a place to belong, scale and thrive," Joe Skousen, Inside Real Estate CEO and founder, said in the announcement.

Specifically, the "BoldTrail platform is the next generation of kvCORE" for the front office suite, while "BoldTrail BackOffice is the next generation of Brokermint," a spokesperson told Real Estate News. BoldTrail Recruit will become the next generation of AmpStats. 

The BoomTown platform remains a standalone product, and BoldTrail does not impact BoomTown clients or their product experience. However, "we are bringing many BoomTown best-in-class capabilities into the BoldTrail ecosystem, like services, community, and do-it-for-you services such as Concierge," the spokesperson said.

Collabra joins CoreLogic network, adds tools to MLSListings

Collabra Technology has joined the CoreLogic Real Estate Alliance Network, adding its AdBuilder tool to the select group of solutions that mesh with popular CoreLogic products such as Matrix and MLS Touch.

"By integrating digital advertising in MLS listing management, we save agents massive time and frustration and deliver high-performing paid digital advertising campaigns with just a few clicks," said Russ Cofano, president and CEO of Collabra. "Through our exciting new relationship with CoreLogic and their deep MLS channel, we look forward to AdBuilder becoming the dominant digital ad engine for real estate professionals in North America."

Shaleen Khatod, CoreLogic's SVP for product management & strategic alliances said the deal brings "significant synergies" to its MLS clients and their members, empowering "real estate professionals with seamless access to powerful digital advertising tools, driving greater exposure and engagement for their listings."

Collabra also announced this week that MLSListings, which covers Silicon Valley and parts of Northern California, launched AdBuilder directly in its listings management system. The MLS's 16,000 subscribers also will have access to SphereIndex, Collabra's digital marketing analytics tool, and its SphereBuilder digital marketing platform.

More news from Realoq, Voiceflip, Trackxi

Realoq, a real estate marketplace startup that connects consumers with agents and other service providers, announced that it is expanding to Florida, Georgia and North Carolina. It is now offering its services in eight states (the others are California, Texas, Washington, Oregon and Idaho). "Realoq's free-to-use service offers a hand-picked and custom-vetted pool of local agents to provide home buyers and sellers with peace of mind, full transparency, and top quality," said Anvesh Chakravartula, founder and CEO of Realoq.

Voiceflip is teaming up with the Greater Rochester Alliance of Realtors to streamline operations by leveraging Voiceflip's AI-powered Data Ingestion Engine. "Not only will it allow 24/7 access to our entire knowledge base, but we it will free up staff to provide additional resources rather than repeating/resharing those we already provide," said James Yockel, CEO of GRAR, in a statement. "In today's fast-paced world, answers should be available immediately, and this tool finally makes that possible."

Trackxi, a deal and task tracker that promises to cut 90% of time spent on routine work, announced this month that it is now available via three California MLSs serving more than 14,000 real estate professionals: bridgeMLS in Alameda and Contra Costa counties, the San Francisco area Bay East Association of Realtors, and the Contra Costa Association of Realtors. The company has also been selected as a participant in NAR's 2024 REACH program for promising startups.

Cubicasa, which offers popular property mapping solutions, has added five new MLSs to its partnership program, bringing its total to more than 50. The new additions are: Unlock in Austin, Intermountain MLS in Boise, South Central Wisconsin MLS, North Carolina Regional MLS and the Aiken Association of Realtors in South Carolina.